Objectives:
To make the Madrid Region a world leader in Spanish language and in related economies and industries. That is:
Leading the teaching of Spanish as a second language in the world, and the production of educational materials in Spanish and marketing, in both traditional media and electronic or non-conventional
Strengthen the presence of Spanish on the web
Encourage the dissemination of science in Spanish
Concentrate trade and conference activities related to Spanish in the Madrid Region and, especially, in Alcala de Henares
Lead translation from and into Spanish in the world
Increase language-based leisure, cultural, business, and scientific tourism
Improving the competitiveness of Spanish language-based industry through technological innovation, management and generating new business based on business cooperation.
Madrid Spanish platform will promote the realization of a market study to identify the market of the Spanish language industry and its environment to promote business cooperation and increase competitiveness.
Partners will be offered up-to-date and reliable information on companies and institutions within the Spanish industry in the Madrid Region, such as:
Analysis of cross-sectoral dimension: types of services and products with Spanish language as an economic resource.
Identify the type of links established between players. Competition, cooperation, complementarity, etc.
Determine the potential competitiveness of the companies involved.
The position of the Madrid Region regarding its various competitors.